Gaslight Medias' Search Engine Optimization Program puts your competition where they belong — below you.
The success of your Web site is heavily dependent on effective search engine submissions, strategic advertising and marketing opportunities.
Gaslight Media’s site registration process targets the key words and phrases your visitors are likely to use to find you on the Web and incorporates those keywords into the site design and source code. Our program of registering your site with a wide range of engines, directories and blogs will give your
Web site credibility with the major engines. As a consequence of this diversity in registration, your site will show up in the result pages under your targeted keywords. Our program is designed for the client who is interested in vigorously marketing a Web site.
Gaslight Media’s SEO programs will increase your site’s visibility on the Internet by improving its placement on search engines.
Search Engine Optimization (SEO):
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Increases your Web site’s traffic through target-marketing.
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Boosts your market share.
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Overshadows your competitors with your higher placement.
Our Process
- Research and suggest optimized keywords to better drive traffic to your Web site.
- Implementation of keyword-maximized meta tags and suggest text changes for best
search engine results. - Implementation of a site map.
- Submission of your Web site to all major search engines including Google, Yahoo, Bing, AOL and Ask. We also submit to lesser-known engines and directories to
gain backlinks and increase page ranking. - Submission of your Web site to the more important directories such as Dmoz, Yahoo
Directory, About Us, Wikidweb, Search Sight and Scrub the Web. - Integration of your Google Analytics account for additional reports and creation of a
Google site map. - Monthly subscription to the informative Gaslight Media SEO Marketing Tips and
News email newsletter. - Monthly maintenance program including 2 hours of consulting and maintenance.
- Continued modification of Web page titles and meta tags to focus the site on the correct keyword phrases that drive traffic to your Web site.
- Aggressive Link Building Program – Continued submission to new engines and directories as well as blogs. We will get you the backlinks needed to have an effective presence on the Web.
- Analysis and reporting of the traffic to your Web site, provided on a monthly basis.
Gaslight Media's Recurring SEO Optimization Cycle
Use your marketing dollars wisely and get yourself found!
Gaslight Media’s Search Engine Optimization is a multi-step, inclusive process, which involves monthly comprehensive analysis of your Web site.
- Step 1: Keyword Phrase Research & Site Content
Gaslight Media will create an optimal set of targeted keyword phrases and descriptions by researching the most popular and least competitive keywords related to your business. We will also examine the content of your Web site and suggest modifications to increase targeted traffic to your Web site. Our goal is to maximize your quality hits! - Step 2: Web Site Optimization Recommendations
Gaslight Media will optimize your Web site to fit the always-changing search engine standards. Recommendations to update the Web site structure will be made and implemented (with approved change order). Optimization recommendations can be something as simple as content changes, the inclusion of a site map, or rearranging information to gain visibility within certain search engines or directories based upon their custom algorithms. - Step 3: Initial Registration Process
This process includes verifying keyword phrases, hand submitting your index page (home page) to all the popular Web directories and search engines. The Enhanced Registration plan also includes the paid inclusions into the search engines/directories that charge to be included in their index. - Step 4: Analyzing Results
The monthly search engine maintenance program includes a complete ranking report of your Web site’s placement in the search engines along with monitoring and a review of your Web site server statistics that are compiled within Gaslight Media’s advanced statistical program. Keyword phrases that were used within the search engines are captured in a report, giving the experts at Gaslight Media a clear view of how visitors are accessing your Web site within the search engines. - Step 5: Monthly Maintenance
The experts at Gaslight Media study the results of the ranking and traffic reports to determine if the keyword phases we are targeting for are performing to their potential, or if they should be changed. Gaslight Media also hand submits your Web site on a monthly basis to the all the popular Web directories and search engines, reminding the search engines of your Web site and improving your ranking.
Pay Per Click Optimization
This plan includes monitoring, consulting time and management of your Web site account within our PPC program. The budget for this program will be determined after thorough research and analysis is completed for your target market. (PPC options include Google Adwords, Yahoo Search Marketing and Facebook.)